Minister of Tourism Officially Launches New Destination Reputational Management Book at the OAS
Pictured: Minister of Tourism, Hon Edmund Bartlett (C), gives Ambassador of Jamaica to the United States, His Excellency, Major General Anthony Anderson (Ret’d) a signed copy of his new and 4th book, Destination Reputational Resilience, at the official launch of the book at the Organization of American States headquarters in Washington DC on Wednesday April 8, 2026. Sharing in the moment is Co-author of the book Professor Lloyd Waller.
KINGSTON; Jamaica; April 9, 2026 –Minister of Tourism, Hon. Edmund Bartlett, officially launched Destination Reputational Resilience, a landmark initiative to strengthen destination reputational management across the Americas, at the Organisation of American States (OAS). The launch marks a significant milestone in positioning tourism resilience and digital reputation management at the heart of hemispheric policy dialogue.
Addressing member states and senior tourism officials at the OAS, Minister Bartlett drew on the framework of Destination Reputational Resilience — co-authored with Professor Lloyd Waller — to outline a structured and actionable approach to help destinations prepare for, manage, and recover from digital threats. From cyberattacks and misinformation to fake news, privacy breaches, and digital system failures, the initiative equips tourism stakeholders with practical strategies to protect credibility, restore trust, and leverage innovation responsibly. Read more ...